Senior Content Marketing Manager (m/w/d)
As pioneers of digital psychotherapy, we operate one of the leading mental health platforms. This includes psychotherapy via video consultation and the MindDoc self-help app, which more than 3 million customers worldwide have now downloaded onto their smartphones.
With our individually tailored offering, we encourage people to take their mental health into their own hands as well. We make help and support easily accessible. Anytime, anywhere, and for anyone.
We are excited to find an experienced Content Marketing Manager who will help our Science, Marketing & Product teams lead content initiatives and shape our brand’s voice. You will be part of a tight and adaptable team developing content strategies that tell engaging stories about our mobile product. These initiatives help us grow as a team and a company!
In Content Marketing you are responsible for
- Content Strategy Development: Plan, develop and execute a comprehensive content strategy surrounding mental health topics & product updates that contribute to overall marketing objectives & key results.
- Editorial Planning & Collaboration: Work with our science, product and performance marketing team members to generate and manage editorial efforts towards engaging mental health content across paid marketing, email, website, social media & print.
- Content Ideation Ownership: Address customer needs by bring exciting mental health topics to life with contributions from our science team, freelancers, and other marketing stakeholders.
- Multi-Channel Distribution: Distribute high-quality content for multiple platforms including email marketing, push notifications, blogs, social media, performance, and video ensuring it is formatted and optimized for each channel.
- Performance Tracking & Optimization: Track and analyze content performance metrics (e.g., traffic, engagement, leads, conversions) and provide insights for continuous improvement.
- Compliance Management: Ensure all content adheres to industry regulations (e.g., medical device standards), and internal content processes, including clinical reviews when necessary.
- Optimization Management: Edit and optimize content for SEO, readability, and conversions, ensuring all content is aligned with best practices for search engines and user engagement.
What we would like to see
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field
- 5+ years of experience in content marketing, digital marketing, or a similar role for a mobile application product
- Experience working with content management systems (CMS) such as WordPress or equivalent.
- Content Marketing Expertise: Proudly developed and executed successful content marketing strategies in the world of mobile products
- Knowledge of Customer Relationship Management systems for email and push notification marketing
- Familiarity with SEO tools (e.g., Search Console) and analytics tools (e.g. Google Analytics).
Knowledge of regulated industries such as healthcare or medical devices is very helpful. - Strong project management skills with the ability to lead and collaborate across departments.
- Content Creation & Editing: Excellent writing, editing, and proofreading skills with the ability to create and refine content for various formats (text, video, images).
- SEO & Analytics Proficiency: a solid understanding of SEO best practices, metadata, and experience using analytics tools (e.g., Google Analytics) to understand, measure and optimize content performance.
- Project Management: Strong organizational and time-management skills, with experience managing editorial calendars and multiple content projects simultaneously.
- Collaboration & Leadership: Ability to lead content creation efforts, manage freelancers, and collaborate with our science, marketing, product, and design teams.
- Creative Problem Solving: A proactive thinker with the ability to generate innovative content ideas and solutions in the competitive digital health industry
- Enthusiastic and Mindful human being who loves working in teams and acknowledges the importance of mental health in their daily lives and others
- Excellent written & spoken English and German.
You can expect
- First and most important for us: A meaningful job. Digitizing mental health and helping thousands of people daily is not easy, but when it works it is incredibly meaningful
- A carefully crafted balance between a digital health startup with flat hierarchies, a self-dependent way of working, clear-cut communication, and speed on the one hand and a strong, stable and family-owned hospital group as our 100% shareholder on the other hand provides a unique combination of innovation and flexibility + a stable and safe job
- 30 days of vacation
- Work remotely, come to the office in Berlin or Munich whenever you want
sponsored lunch - VIP treatment in Schön Klinik's portfolio, pension plan, and child care
- Company bike lease options
- Employee discounts with more than 600 different brands