Growth Marketing Lead (m/f/d)
Since the foundation in 2017, MindDoc has developed into Germany's leading provider of video-based psychotherapy.
In addition to video-based psychotherapy, MindDoc also operates a mental health app that has been downloaded onto smartphones by over three million people worldwide. Our most important new launch is the MindDoc app on prescription. This means that patients can now also receive the app on prescription.
With our customised offer, we encourage people to take their mental health into their own hands. We make help and support easily accessible. Anytime, anywhere and for everyone.
You can expect a warm and committed team with a start-up mentality, who together and with great passion will do everything they can to raise awareness of video-based psychotherapy and the digital health application (DiGA app) and achieve our company goals.
Join the MindDoc team and make psychotherapy and digital health applications (DiGA) easier and more accessible for more people!
We are seeking a strategic and results-driven **Growth Marketing Lead** to shape and drive the vision for our digital marketing efforts, focusing on customer acquisition, retention, and growth.
This role requires a leader who can define strategy across performance marketing, CRM, social media, and landing pages, while ensuring alignment with business objectives and KPIs. You will lead a small, dynamic team and collaborate with freelancers to execute on the strategy you define, delivering measurable results.
As a Marketing Lead (m,f,d) at MindDoc you...
Strategic Leadership
- Develop and implement a cohesive digital and growth marketing strategy that aligns with overall business goals.
- Set departmental KPIs and ensure all marketing activities drive measurable outcomes.
- Act as a key advisor to the leadership team on digital marketing trends and growth opportunities.
- Oversee the Performance Marketing, CRM team to ensure campaigns are data-driven and ROI-focused.
- Ensure team initiatives are aligned with broader marketing and business strategies.
Team Leadership & Collaboration
- Provide leadership and mentorship to a fixed team of a Performance Marketer, Content Marketer, and Social Media Assistant
- Coordinate with freelancers specializing in landing pages, marketing design, and copywriting to ensure a seamless execution of strategies.
- Foster a culture of innovation, accountability, and collaboration within the team.
Data-Driven Insights
- Continuously evaluate campaign success and identify opportunities for improvement.
- Monitor and analyze key marketing metrics, ensuring strategies are optimized for results.
- Create and present performance reports, insights, and strategic recommendations to stakeholders.
- Stay ahead of industry trends to continuously refine the marketing approach.
You…
- Have 5+ years of experience in digital marketing, growth marketing, or a related field, with a focus on strategic leadership.
- Have experience in app marketing and distribution strategies is an advantage.
- Have proven track record of shaping and delivering KPI-driven marketing strategies.
- Have strong expertise in Mobile performance marketing, Mobile CRM tools, and email marketing platforms (e.g., HubSpot, Salesforce, Klaviyo).
- Have proficiency in leveraging social media platforms and strategies for growth.
- Have a solid understanding of landing page optimization and A/B testing.
- Have exceptional analytical skills, with experience using tools like Google Analytics, Data Studio, or similar.
- Demonstrated ability to lead and inspire teams as well as experience collaborating with cross-functional teams and external partners.
- Are familiarity with design and copywriting processes.
- Are fluent in English and also in German.
You can expect...
- First and most important for us: A meaningful job. Digitizing mental health and helping thousands of people daily is not easy, but when it works it is incredibly meaningful
- A carefully crafted balance between a digital health startup with flat hierarchies, a self-dependent way of working, clear-cut communication, and speed on the one hand and a strong, stable and family-owned hospital group as our 100% shareholder on the other hand provides a unique combination of innovation and flexibility + a stable and safe job
- 30 days of vacation
- Work remotely, come to the office in Berlin whenever you want
sponsored lunch - VIP treatment in Schön Klinik's portfolio, pension plan, and child care
- Company bike lease options
- Employee discounts with more than 600 different brands