Landingpages Freelancer (m/w/d)
As pioneers of digital psychotherapy, we operate one of the leading mental health platforms. This includes psychotherapy via video consultation and the MindDoc self-help app, which more than 3 million customers worldwide have now downloaded onto their smartphones.
With our individually tailored offering, we encourage people to take their mental health into their own hands as well. We make help and support easily accessible. Anytime, anywhere, and for anyone.
We’re looking for a talented freelance designer with strong experience in building high-converting landing pages on WordPress using the DIVI Theme by Elegant Themes for our MindDoc Magazine (https://minddoc.de/magazin).
If you’re skilled in split testing, tracking performance, and iterating on data-driven insights, we’d love to hear from you!
As a Landingpages Freelancer you are responsible for
- Build responsive, visually compelling landing pages on WordPress that align with our brand and drive user engagement, ideally using the DIVI Visual Builder also custom coding where necessary and also for B2B and Marketing.
- Measure KPIs and track metrics to evaluate page performance and report on actionable insights.
- Iterate based on results to continually improve page effectiveness.
- Set up and run A/B tests to determine top-performing designs and copy.
- Implement tracking and analytics for visitor behavior and conversions.
- Analyze metrics to assess performance and recommend data-driven improvements.
- Collaborate with our team to align design and content with marketing objectives.
What we would like to see
- Proven experience with WordPress, especially creating custom, optimized landing pages.
- Skilled in HTML, CSS, and SEO best practices to enhance page visibility and performance.
- Proficient in A/B testing tools (e.g., Google Optimize, Optimizely) and web analytics (e.g., Google Analytics).
- Strong understanding of UX design principles focused on conversions.
- Experience tracking and reporting on KPIs, including CTR, bounce rate, and conversion rate.
- Ideally, you have worked with or are familiar with the SEO Yoast Plugin, Complianz Cookie Consent Plugin, and WPML for multilingual sites Plugin, but this is not a must.
- Ability to work independently, prioritize tasks, and deliver results on time.
- You are knowledgeable about data protection regulations or you are willing to familiarize yourself with the topic.
If you have any further questions, you are welcome to book an infocall with Julia: https://minddoc.de/magazin/karriere/#kontakt
We look forward to receiving your application.